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Eclectic Electric

Marc Michel Eyewear Studio

Optical Boutique
marc michel eyewear studio homepage

Project Overview

When Marc Michel Eyewear Studio founder Scott Mischel reached out to Eclectic Electric to create their initial website, we gladly accepted the challenge to translate to the web the essence of what has made this optical boutique an iconic member of the Pacific Palisades community for more than 20 years.

Marc Michel Eyewear’s exclusive selection of luxury eyewear, their on-site lab, and an obsessive desire to offer the best possible customer experience had to come across on the web as it does in their retail environment.


Web and brand design, fully-managed hosting



The biggest challenge creating a website for an iconic local brand is to ensure customers who first visit the website feel at home and are familiar with key aspects of the business the moment they enter the boutique.

The Solution


Capture the in-store presentation of brands and products

Feature photos of the boutique during the day and at night

Showcase the onsite optical laboratory

Website Design

Feature the Marc Michel Eyewear Studio design aesthetic and color palette

Home page featuring key elements of the store’s uniqueness

Easy to discover key brand presentation

Focus on SEO strategy and implementation

Familiarize the visitor with the store’s history and key personnel

Fully Managed Hosting

Setup a custom hosting environment and virtual server in the Amazon Web Services cloud

Monthly software and security updates

24×7 website monitoring

Monthly executive (non-technical) reports covering website status, performance, and analytics

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