When Marc Michel Eyewear Studio founder Scott Mischel reached out to Eclectic Electric to create their initial website, we gladly accepted the challenge to translate to the web the essence of what has made the optical boutique an iconic member of the Pacific Palisades community for almost 20 years.
Marc Michel Eyewear's exclusive selection of luxury eyewear, their on-site lab, and an obsessive desire to offer the best possible customer experience had to come across on the web as it does in their retail environment.
The biggest challenge creating a website for an iconic local brand was to ensure customers who first visited the website felt at home and familiar with the key aspects of the business the moment they entered the boutique.
Capture the in-store presentation of brands and products
Feature photos of the boutique during the day and at night
Showcase the onsite optical laboratory
Feature the Marc Michel Eyewear Studio design aesthetic and color palette
Home page featuring key elements of the store's uniqueness
Easy to discover key brand presentation
Focus on SEO strategy and implementation
Familiarize the visitor with the store's history and key personnel
Setup a custom hosting environment and virtual server in the Amazon Web Services cloud
Monthly software and security updates
24x7 website monitoring
Monthly executive (non-technical) reports covering website status, performance, and analytics