Ellie

Activewear Subscription Service
Ellie product launch image

Project Overview

Ellie’s women’s activewear subscription model experienced explosive growth within three months after launch. Each month, new subscriber orders were created algorithmically based upon customer preferences gathered at signup. Six months into the project, Ellie needed a new CTO to manage ongoing software development, order generation and management, and the AWS cloud backend. Eclectic Electric was asked to provide the technical and management expertise to ensure Ellie’s website and order processing didn’t miss a beat.

Website

Role

CTO

Software

Magento
PHP

When Ellie found themselves without a CTO, Eclectic quickly stepped in to ensure the company’s monthly activewear subscription orders shipped and invoiced on schedule.

The Solution

Technology Stack

Amazon Web Services

Magento

PHP

Customizations

Subscription service

Infrastructure

Amazon Web Services

Sailthru

Braintree

GitHub

Google Analytics

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