Ellie’s women’s activewear subscription model experienced explosive growth within three months after launch. Each month, new subscriber orders were created algorithmically based upon customer preferences gathered at signup. Six months into the project, Ellie needed a new CTO to manage ongoing software development, order generation and management, and the AWS cloud backend. Eclectic Electric was asked to provide the technical and management expertise to ensure Ellie’s website and order processing didn’t miss a beat.
